If you’ve been wondering how to make this holiday season actually work FOR your business instead of just being another exhausting to-do list, I’ve got something fun for you to try.
What if instead of scrambling to create random holiday content, you turned those 12 Days of Christmas into a strategic (but totally playful) testing ground for your 2025 launch? No more throwing spaghetti at the wall β we’re getting smart about this holiday thing!
Start with That Big Dream You’ve Been Nurturing π―
Before we dive into the fun stuff, let’s get crystal clear on something important. What’s that amazing offer you’ve been dreaming about launching come January?
Maybe it’s that group coaching program you’ve been sketching out in your notebook. Or perhaps it’s the wellness course that keeps you up at night with excitement. Could be that creative mastermind you know would change lives (including your own).
Picture it clearly in your mind β this becomes your North Star for everything we’re about to do. The clearer you are on your big January launch, the more strategic your 12 days become.
Here’s Where We Get Delightfully Wild
This is my favorite part, and I’m guessing it’ll become yours too! Think of your 12 days as twelve mini-experiments. Each one tests a completely different angle of your expertise, but in ways your audience has never seen before.
We’re throwing conventional thinking right out the window here. Instead of playing it safe with predictable content, we’re going to surprise people (and maybe surprise yourself too).
Let’s Get Specific: Wellness Coach Edition
Say you’re planning to launch a $997 “Whole Life Wellness” program in January. Instead of the usual “here’s today’s healthy recipe” approach, your 12 days might look something like this:
Day 1: “Dance Like No One’s Watching” β A 3-minute energy shake-up video (test: do people want more movement content?)
Day 2: “Sneak Attack Wellness” guide β How to do squats while brushing your teeth (test: do they love sneaky health hacks?)
Day 3: “Kitchen Witch” magical smoothie recipes using just 5 ingredients (test: does the mystical angle resonate?)
Day 4: “Zen in the Chaos” β A 2-minute meditation specifically for busy parents hiding in the bathroom (test: do they want more realistic wellness?)
Day 5: “Wellness Fairy Godmother” β Offer 10-minute voice note consultations (test: do they crave personalized attention?)
Day 6: “Secret Agent Self-Care” missions β Fun, sneaky ways to add self-care throughout the day (test: does gamification work?)
Day 7: “Pajama Warrior” bedtime stretch routine (test: are evening routines their sweet spot?)
Day 8: “Food Crime Scene Investigation” β A playful food diary template (test: do they want accountability tools?)
Day 9: “Mindfulness for the Mindless” sticky note challenge (test: do simple visual reminders help?)
Day 10: “Procrastinator’s Paradise” β 1-minute focus exercises (test: is productivity their real pain point?)
Day 11: “Wellness Rebel’s Manifesto” journaling prompts (test: do they want to think deeper?)
Day 12: “Choose Your Own Adventure” wellness decision flowchart (test: do they prefer structured guidance?)
See how each day tests something totally different? You’re not just giving away random stuff β you’re strategically discovering what makes your people light up!
Keep It Beautifully Contained
Here’s the thing β nobody (including you!) has time for holiday overwhelm. Let’s set some boundaries that actually serve you:
Your time investment:
- Planning: One cozy afternoon with your favorite beverage and some good music
- Creating: Maximum 30 minutes per gift (seriously, set that timer!)
- Your audience’s time: Each gift should take them 10-30 minutes max to consume
Pro tip that’ll save your sanity: Use content you’ve already created! Just add some holiday sparkle and present it in a fresh way. That blog post from three months ago? Turn it into a fun checklist. That video you made last spring? Create a companion worksheet.
You don’t need to reinvent the wheel here β you just need to make it spin in an interesting new direction.
Track the Magic as It Happens
This is where things get really exciting! After each day’s gift goes live, spend just five minutes jotting down:
- Which gift did people thank you for the most? (Those thank-you messages are pure gold!)
- What completely surprised you? Maybe that simple 5-minute flowchart got more engagement than your beautifully produced video
- Which format got people actually participating vs. just consuming?
- What feedback made you stop and think “Hmmm, I never considered that angle…”
- Which days felt effortless to create vs. which ones felt like pulling teeth?
These little observations become your roadmap for January. You’re literally letting your audience tell you exactly what they want to buy from you!
The Real Magic Happens in the Imperfection π
Here’s something I need you to remember (especially when day 3 doesn’t go as planned, or day 7 feels a little rough around the edges): This isn’t about perfection β it’s about playful experimentation!
Those “crazy” ideas that make you feel a little nervous? Those are often the ones that connect most deeply with your people. The gift that takes you 15 minutes to throw together might end up being the one everyone saves and shares.
Think of yourself as hosting a 12-day tasting menu for your business. Some dishes might not be crowd-pleasers, others might become your signature offerings. But you’ll never discover your next big hit unless you’re willing to get a little adventurous in the kitchen!
Your Next Step (Yes, Right Now!)
Grab that timer, get comfortable with your favorite planning tools, and start brainstorming those 12 experiments. Don’t overthink it β your first instincts are probably exactly right.
Remember, this time next month, you could have a crystal-clear picture of exactly what your audience is craving. These 12 days might just become the best market research you’ve ever done β and the most fun too!
What if this becomes the holiday campaign that finally feels authentic to you AND sets you up for your biggest January launch ever? That possibility is totally within your reach. Let’s make it happen! π
